I created Habit Coach based on my many years of being an Executive Coach coaching some of the most successful leaders running the biggest companies in the UK and US. 

I’m a certified brain science geek who loves studying how people make decisions, habit formation and behaviour change design. My sweet spot is figuring out how to apply behavioural science for individual and business success. 

So, if bad habits are keeping you from achieving your goals, Habit Coach can help you. 

Here are three reasons why: 

1. Habit Coach distils research from social science, positive psychology, neuroscience, behavioural economics and environmental design into daily video lessons and steps that you can take to set goals and create systems and habits that make success enviable. 
2. Habit Coach provides an approach that flips the conventional thinking of “Go big or go home” on its head and provides the easiest, quickest and most effective way to stop bad habits and build positive ones.
3. Habit Coach leverages the brain's tendency for laziness to achieve your habit goals and improve your life by making any behaviours you want to do easier and any behaviours you want to discourage harder to do (this gives you an unfair advantage).